Gone are the days when you would see webpages filled with text and graphics. Today, we see web designers making use of empty spaces to keep their designs neat and simple. A website designing company in Delhi understands how to use the concept of minimalism without compromising on essential features. This helps visitors browse the website with ease and brands convey their main message without distractions. Minimalist websites also tend to load quicker than more complex websites, which could boost your SERP ranking. You just need to take care not to exclude too much from the design.
Here are some ways you can create a minimalist but professional website for your brand:
Check If Minimalism Fits Brand Image
While minimalism is trendy, it does not fit every brand. It usually fits brands with an artsy image, some brands may benefit more from content-rich websites. Keep in mind, content-rich doesn’t mean cluttered. A web design company can add different types of content to the website without crowding it by arranging them properly. You should ask yourself whether minimalism fits your brand or not before going ahead with the style.
Ensure Everything Has A Purpose
It’s easy to add unnecessary elements to your design just because they look cool or your competitor is using them. This will only waste space and reduce your webpage loading speed. You must ensure that everything you add to the website has a purpose. If it doesn’t then remove it from your wireframe.
Maintain Functionality
Minimalism must not come at the cost of functionality. A website designing company in Delhi must ensure that the website has the necessary functions and features it needs. For example, just because smaller text saves space doesn’t mean that you should use it. You need to ensure that the fonts are large and clear enough for your visitors to read.
Focus On Content
Adding to the previous point, there’s no point in building a site if people can’t understand its content. You need to get your core message across to your visitors in the form of text, pictures, videos, etc.
Use White Space
White space or negative space is the area between two design elements. Using space is the key to minimalism. A web designing company ensures that there’s enough gap between text blocks, images, etc. to help visitors read the page with ease. You can also define the way visitors browse through your website by mapping its white space.
Use Grid
A design grid helps you align website elements properly and establish their hierarchy. You should use grids for different devices to ensure that your design is mobile-friendly.
Keep UI Consistent
A digital marketing agency in Delhi uses a simple user interface that doesn’t require users to think a lot about how to use it. This improves their user experience as well. Keeping the UI consistent on all webpages will also improve the site’s ease of use. Most web designers stick to the basics because visitors are familiar with them after years of web browsing.
Choose Colour Scheme Carefully
Minimal designs use very few colours. Black and white while popular are too common so you might want to experiment with other colours. Many designers suggest using max three colours to prevent overcomplicating the design. Whatever colours you use, make sure that the text colour contrasts the background colour well to make the content readable.
Add Large Images
Minimalist websites don’t have to be all about flat texture. A digital marketing agency in Delhi adds large images to make the site vibrant without overwhelming the foreground. You need to ensure that your photographs follow the principles of minimalism as well. Make sure that the image has enough negative space and uses only a few colours.
Divide Text Into Blocks
No one likes reading through large text walls even if it’s a blog. You need to divide your text into blocks to help readers read it with ease. Group the blocks carefully based on the message you want to convey.
Go With Fancy Fonts
Agencies like Red Dash Media play around with fonts. You can use fancy fonts to grab the visitor’s attention and convey important messages. The fonts you choose will also reflect on your brand image.
Refine
The first draft is rarely the best. You should reevaluate your design continuously to make it as minimalist as possible without compromising on its function. You can launch the site once you are satisfied.
These are some tips from the best website designing company in Delhi to create a minimalist site.