1- GOOGLE RANKBRAIN: THE EASIEST EXPLANATION
RankBrain was introduced to the online world in 2015 and is the only Artificial Intelligence (AI). Defining in the very modest context, RankBrain helps Google to understand what user wants to search and sort them accordingly. It is said to be the major factor in the future of SEO 2019.
RankBrain includes only two yet major factors that define the algorithm.
1- Dwell Time= How Long A User Stays On The Page.
2- Click Through Rate= How Many Percentages Of Users Are Clicking The Page.
Question- How It Actually Splurges SERPs Rank?
Google Brain in Canada confirmed that Dwell time acts as the ranking signal for Google and hence, it is said to be Google’s third most important ranking signal.
Let’s Understand With An Example.
There are two pages. One is at the top rank with the name P1 and the other is at the 5th rank named P5. You click on the alluring title of P1 but, doesn’t find anything prevalent and lefts the page instantly and clicks P5. Now, you see something very good and reads the full content with vicinity.
All this will be tracked by RankBrain and will uprank the P5 as it has all the aspects of the algorithm.
- Many users clicked on the page (CTR).
- Fewer People bounced from the page.
- Users fulfilled the average dwell time of 3 minutes and 10 seconds.
2- PLAYING LIKE A CTR PRO
To flourish your organic search results, adding answer boxes, carousels, advertisements, “Any Queries”, “Click on me” sections and many more.
To read More, Visit: Top Seo Trends by Red Dash Media LLC
Original Posted: Red Dash Media